51° 14' 55.3'' N, 6° 47' 4.3'' E

40477 DUS-PMPLFT

@477brandingco

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477

477

(01)

positioning

(02)

strategy

(03)

implementation

2025

Established since.

People don’t buy the best product.

They buy the brand they trust.

People don’t buy the best product.

They buy the brand they trust.

//

the problem

Yourproductisn'ttheproblem.

People dont understand what you do.

You look like everyone else.

Your communication isnt consistent.

Trust takes too long to build.

We solve exactly that.

01.

get to know

Before anything starts, we meet. You get a sense of how we work. We get a feeling of your brand and what the project actually needs. Together we define the scope.

01.

get to know

Before anything starts, we meet. You get a sense of how we work. We get a feeling of your brand and what the project actually needs. Together we define the scope.

02.

project proposal

Based on our conversation, we put together a structured proposal for scope, deliverables, timeline and investment. Once aligned and signed, the project begins.

02.

project proposal

Based on our conversation, we put together a structured proposal for scope, deliverables, timeline and investment. Once aligned and signed, the project begins.

03.

discovery & research

The foundation. We explore your purpose, values, audience, and siual direction together. Nothing gets designed until this is done.

03.

discovery & research

The foundation. We explore your purpose, values, audience, and siual direction together. Nothing gets designed until this is done.

04.

direction decision

An alignment call to confirm the visual direction before any design begins. A decision point, not a working phase.

04.

direction decision

An alignment call to confirm the visual direction before any design begins. A decision point, not a working phase.

05.

design phase

This is where it becomes visible. Everything we've built together so far now takes shape. This is where the actual design work begins.

05.

design phase

This is where it becomes visible. Everything we've built together so far now takes shape. This is where the actual design work begins.

06.

delivery & handover

Your brand toolkit, delivered. Files, guidelines, and everything you need to move forward consistently.

06.

delivery & handover

Your brand toolkit, delivered. Files, guidelines, and everything you need to move forward consistently.

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Book a Get-to-Know Call

A focused 30-minute conversation to understand your business, answer your questions and see whether we’re the right fit.

0%

of consumers

consider trust

before buying.


Brand trust influences purchasing long before price does.

of consumers say trust is a of consumers consider trust before buying.


Brand trust is one of the strongest drivers of purchase decisions.

Source: Edelman Trust Barometer 2024

//

How we create value

Wehelpbusinessesmakebetterbranddecisions.

//

01

Strategic Positioning

Find what makes your business worth choosing. We define your positioning, messaging, competitive advantage and long-term direction before a single visual decision is made.

Positioning

Messaging

Market Analysis

Strategy

//

02

Brand Direction

Turn business strategy into a brand people trust. We establish the creative direction, visual identity and communication principles that shape every customer interaction.

Creative Direction

Identity

Tone of Voice

Systems

//

03

Brand Systems

Create the frameworks, governance and digital touchpoints that keep your brand consistent as your business grows.

Leadership

Workshops

Consulting

Growth

//

01

Strategic Positioning

Find what makes your business worth choosing. We define your positioning, messaging, competitive advantage and long-term direction before a single visual decision is made.

Positioning

Messaging

Market Analysis

Strategy

//

02

Brand Direction

Turn business strategy into a brand people trust. We establish the creative direction, visual identity and communication principles that shape every customer interaction.

Creative Direction

Identity

Tone of Voice

Systems

//

03

Brand Systems

Create the frameworks, governance and digital touchpoints that keep your brand consistent as your business grows.

Leadership

Workshops

Consulting

Growth

Why477istherightchoiceforyou.

We work with founders, growing businesses and leadership teams.

Business First

We begin with your business, not your logo. 20 years leading international teams taught us that strong brands start with strong business decisions.

Business First

We begin with your business, not your logo. 20 years leading international teams taught us that strong brands start with strong business decisions.

Creative Leadership

We don’t just create. We direct designers, developers and creatives around one clear vision.

Built to Scale

Every brand is designed as a system—with governance, documentation and consistency built in from day one.

Built to Scale

We deliver a polished product that drives results and exceeds your expectations.

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Our Pricing

WaystoWorkTogether

Every business is different. That’s why we offer different ways to engage, from focused workshops to long-term strategic partnerships.

01 Get Started

From 1.500 EUR

Perfect for founders who need clarity before making bigger investments.

What's Included:

Get-to-Know-Call

Discovery Workshop

Strategic Recommendation

Flexibililty to continue collaboration. Fully creditable when choosing a larger package.

Direct contact to owner

01 Get Started

From 1.500 EUR

Perfect for founders who need clarity before making bigger investments.

What's Included:

Get-to-Know-Call

Discovery Workshop

Strategic Recommendation

Flexibililty to continue collaboration. Fully creditable when choosing a larger package.

Direct contact to owner

02 Brand Transformation

From 8.500 EUR

Your complete strategic branding engagement.

What's Included:

Discovery Workshop

Positioning

Brand Direction

Brand Systems

Implementation Oversight

60 days of post-launch support

02 Brand Transformation

From 8.500 EUR

Your complete strategic branding engagement.

What's Included:

Discovery Workshop

Positioning

Brand Direction

Brand Systems

Implementation Oversight

60 days of post-launch support

03 Creative Direction

Custom Engagement

Need someone to lead designers, developers and creative partners? We provide strategic oversight to ensure every creative decision supports your business objectives.

What's Included:

Strategic Creative Leadership

Design & Production Oversight

Website & Digital Direction

Cross-Team Alignment

Quality Assurance & Reviews

03 Creative Direction

Custom Engagement

Need someone to lead designers, developers and creative partners? We provide strategic oversight to ensure every creative decision supports your business objectives.

What's Included:

Strategic Creative Leadership

Design & Production Oversight

Website & Digital Direction

Cross-Team Alignment

Quality Assurance & Reviews

04 Strategic Partnership

3.500 EUR / month

Ongoing strategic leadership for ambitious businesses.

Monthly retainer includes:

Ongoing Strategic Advisory

Monthly Brand Reviews

Creative Decision Support

Priority Access & Collaboration

Long-Term Growth Planning

04 Strategic Partnership

3.500 EUR / month

Ongoing strategic leadership for ambitious businesses.

Monthly retainer includes:

Ongoing Strategic Advisory

Monthly Brand Reviews

Creative Decision Support

Priority Access & Collaboration

Long-Term Growth Planning

04 Strategic Partnership

3.500 EUR / month

Ongoing strategic leadership for ambitious businesses.

Monthly retainer includes:

Ongoing Strategic Advisory

Monthly Brand Reviews

Creative Decision Support

Priority Access & Collaboration

Long-Term Growth Planning

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Testimonials

We'veworkedwithclients,creativesandorganisationsnearandfar,largeandsmall. Hereiswhatsomesayaboutourcollaboration.

Anja Grünewald

Anja Grünewald

Owner at GRÜNEWALD DESIGN

Owner at GRÜNEWALD DESIGN

Frankfurt/Main, Germany

Frankfurt/Main, Germany

We got to know each other through the joint project "Die Macherei München". Justus Rehn later brought me in for a project of his own. What I particularly appreciate about him is his great commitment and his aspiration to truly achieve the best possible result. With his pronounced sense of design and great love of detail, work is produced at a very high level — and the collaboration is always pleasant and straightforward.

We got to know each other through the joint project "Die Macherei München". Justus Rehn later brought me in for a project of his own. What I particularly appreciate about him is his great commitment and his aspiration to truly achieve the best possible result. With his pronounced sense of design and great love of detail, work is produced at a very high level — and the collaboration is always pleasant and straightforward.

Sven Thorissen

Sven Thorissen

Director | Architect at MVRDV

Director | Architect at MVRDV

Berlin, Germany

Berlin, Germany

Justus is one of those people who bring positive energy, curiosity, and genuine interest in others from the very first moment you meet him. His enthusiasm is contagious, and his eye for detail is impressive—both in front of and behind the camera. I experienced Justus as someone who doesn’t just do his job, but truly burns for what he does.

Justus is one of those people who bring positive energy, curiosity, and genuine interest in others from the very first moment you meet him. His enthusiasm is contagious, and his eye for detail is impressive—both in front of and behind the camera. I experienced Justus as someone who doesn’t just do his job, but truly burns for what he does.

Steele Walster

Steele Walster

Founder at Yikes! & The Surf Meal Co.

Founder at Yikes! & The Surf Meal Co.

Perth, Western Australia

Perth, Western Australia

Justus' ability to create art with pragmatism is second to none. He understands how images and colour come together to identify a company's brand. Having worked with and seen many designers I can say with confidence that Justus is top tier - without the attitude!

Justus' ability to create art with pragmatism is second to none. He understands how images and colour come together to identify a company's brand. Having worked with and seen many designers I can say with confidence that Justus is top tier - without the attitude!

Thomas Garz

Thomas Garz

CEO at Würth Elektronik

CEO at Würth Elektronik

Waldenburg, Germany

Waldenburg, Germany

I've known Justus for more than 20 years, both professionally and personally. He combines strategic thinking with creativity, never settling for obvious solutions, and always operates with professionalism and a strong sense of integrity. Over the years we've been able to rely on each other in business and in life. That kind of trust comes from consistency, reliability, and character, and Justus brings all three to everything he does.

I've known Justus for more than 20 years, both professionally and personally. He combines strategic thinking with creativity, never settling for obvious solutions, and always operates with professionalism and a strong sense of integrity. Over the years we've been able to rely on each other in business and in life. That kind of trust comes from consistency, reliability, and character, and Justus brings all three to everything he does.

Ben McDonald-Watson

Ben McDonald-Watson

Founder at Yeah, Man!

Founder at Yeah, Man!

Mornington Peniunsula, Victoria, Australia

Mornington Peniunsula, Victoria, Australia

Working personally with Justus over multiple years gave me direct insight and experience of the breadth and depth of his ability. From organisational leadership to end-to-end brand creative, I couldn't recommend his services more highly.

Working personally with Justus over multiple years gave me direct insight and experience of the breadth and depth of his ability. From organisational leadership to end-to-end brand creative, I couldn't recommend his services more highly.