51° 14' 55.3'' N, 6° 47' 4.3'' E
40477 DUS-PMPLFT
@477brandingco
visit.
477™
(01)
positioning
(02)
strategy
(03)
implementation
2025
Established since.
People don’t buy the best product.
They buy the brand they trust.
People don’t buy the best product.
They buy the brand they trust.
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the problem
Yourproductisn'ttheproblem.
People don’t understand what you do.
You look like everyone else.
Your communication isn’t consistent.
Trust takes too long to build.
We solve exactly that.
01.
get to know
Before anything starts, we meet. You get a sense of how we work. We get a feeling of your brand and what the project actually needs. Together we define the scope.
01.
get to know
Before anything starts, we meet. You get a sense of how we work. We get a feeling of your brand and what the project actually needs. Together we define the scope.
02.
project proposal
Based on our conversation, we put together a structured proposal for scope, deliverables, timeline and investment. Once aligned and signed, the project begins.
02.
project proposal
Based on our conversation, we put together a structured proposal for scope, deliverables, timeline and investment. Once aligned and signed, the project begins.
03.
discovery & research
The foundation. We explore your purpose, values, audience, and siual direction together. Nothing gets designed until this is done.
03.
discovery & research
The foundation. We explore your purpose, values, audience, and siual direction together. Nothing gets designed until this is done.
04.
direction decision
An alignment call to confirm the visual direction before any design begins. A decision point, not a working phase.
04.
direction decision
An alignment call to confirm the visual direction before any design begins. A decision point, not a working phase.
05.
design phase
This is where it becomes visible. Everything we've built together so far now takes shape. This is where the actual design work begins.
05.
design phase
This is where it becomes visible. Everything we've built together so far now takes shape. This is where the actual design work begins.
06.
delivery & handover
Your brand toolkit, delivered. Files, guidelines, and everything you need to move forward consistently.
06.
delivery & handover
Your brand toolkit, delivered. Files, guidelines, and everything you need to move forward consistently.

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Book a Get-to-Know Call
A focused 30-minute conversation to understand your business, answer your questions and see whether we’re the right fit.
of consumers
consider trust
before buying.
Brand trust influences purchasing long before price does.
of consumers say trust is a of consumers consider trust before buying.
Brand trust is one of the strongest drivers of purchase decisions.
Source: Edelman Trust Barometer 2024
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How we create value
Wehelpbusinessesmakebetterbranddecisions.
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01
Strategic Positioning
Find what makes your business worth choosing. We define your positioning, messaging, competitive advantage and long-term direction before a single visual decision is made.
Positioning
Messaging
Market Analysis
Strategy
//
02
Brand Direction
Turn business strategy into a brand people trust. We establish the creative direction, visual identity and communication principles that shape every customer interaction.
Creative Direction
Identity
Tone of Voice
Systems
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03
Brand Systems
Create the frameworks, governance and digital touchpoints that keep your brand consistent as your business grows.
Leadership
Workshops
Consulting
Growth
//
01
Strategic Positioning
Find what makes your business worth choosing. We define your positioning, messaging, competitive advantage and long-term direction before a single visual decision is made.
Positioning
Messaging
Market Analysis
Strategy
//
02
Brand Direction
Turn business strategy into a brand people trust. We establish the creative direction, visual identity and communication principles that shape every customer interaction.
Creative Direction
Identity
Tone of Voice
Systems
//
03
Brand Systems
Create the frameworks, governance and digital touchpoints that keep your brand consistent as your business grows.
Leadership
Workshops
Consulting
Growth
Why477istherightchoiceforyou.
We work with founders, growing businesses and leadership teams.
Business First
We begin with your business, not your logo. 20 years leading international teams taught us that strong brands start with strong business decisions.
Business First
We begin with your business, not your logo. 20 years leading international teams taught us that strong brands start with strong business decisions.
Creative Leadership
We don’t just create. We direct designers, developers and creatives around one clear vision.
Built to Scale
Every brand is designed as a system—with governance, documentation and consistency built in from day one.
Built to Scale
We deliver a polished product that drives results and exceeds your expectations.
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Our Pricing
WaystoWorkTogether
Every business is different. That’s why we offer different ways to engage, from focused workshops to long-term strategic partnerships.
01 Get Started
What's Included:
Get-to-Know-Call
Discovery Workshop
Strategic Recommendation
Flexibililty to continue collaboration. Fully creditable when choosing a larger package.
Direct contact to owner
01 Get Started
What's Included:
Get-to-Know-Call
Discovery Workshop
Strategic Recommendation
Flexibililty to continue collaboration. Fully creditable when choosing a larger package.
Direct contact to owner
02 Brand Transformation
What's Included:
Discovery Workshop
Positioning
Brand Direction
Brand Systems
Implementation Oversight
60 days of post-launch support
02 Brand Transformation
What's Included:
Discovery Workshop
Positioning
Brand Direction
Brand Systems
Implementation Oversight
60 days of post-launch support
03 Creative Direction
Custom Engagement
Need someone to lead designers, developers and creative partners? We provide strategic oversight to ensure every creative decision supports your business objectives.
What's Included:
Strategic Creative Leadership
Design & Production Oversight
Website & Digital Direction
Cross-Team Alignment
Quality Assurance & Reviews
03 Creative Direction
Custom Engagement
Need someone to lead designers, developers and creative partners? We provide strategic oversight to ensure every creative decision supports your business objectives.
What's Included:
Strategic Creative Leadership
Design & Production Oversight
Website & Digital Direction
Cross-Team Alignment
Quality Assurance & Reviews
04 Strategic Partnership
Monthly retainer includes:
Ongoing Strategic Advisory
Monthly Brand Reviews
Creative Decision Support
Priority Access & Collaboration
Long-Term Growth Planning
04 Strategic Partnership
Monthly retainer includes:
Ongoing Strategic Advisory
Monthly Brand Reviews
Creative Decision Support
Priority Access & Collaboration
Long-Term Growth Planning
04 Strategic Partnership
Monthly retainer includes:
Ongoing Strategic Advisory
Monthly Brand Reviews
Creative Decision Support
Priority Access & Collaboration
Long-Term Growth Planning
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Testimonials
We'veworkedwithclients,creativesandorganisationsnearandfar,largeandsmall. Hereiswhatsomesayaboutourcollaboration.

Anja Grünewald
Anja Grünewald
Owner at GRÜNEWALD DESIGN
Owner at GRÜNEWALD DESIGN
Frankfurt/Main, Germany
Frankfurt/Main, Germany
We got to know each other through the joint project "Die Macherei München". Justus Rehn later brought me in for a project of his own. What I particularly appreciate about him is his great commitment and his aspiration to truly achieve the best possible result. With his pronounced sense of design and great love of detail, work is produced at a very high level — and the collaboration is always pleasant and straightforward.
We got to know each other through the joint project "Die Macherei München". Justus Rehn later brought me in for a project of his own. What I particularly appreciate about him is his great commitment and his aspiration to truly achieve the best possible result. With his pronounced sense of design and great love of detail, work is produced at a very high level — and the collaboration is always pleasant and straightforward.

Sven Thorissen
Sven Thorissen
Director | Architect at MVRDV
Director | Architect at MVRDV
Berlin, Germany
Berlin, Germany
Justus is one of those people who bring positive energy, curiosity, and genuine interest in others from the very first moment you meet him. His enthusiasm is contagious, and his eye for detail is impressive—both in front of and behind the camera. I experienced Justus as someone who doesn’t just do his job, but truly burns for what he does.
Justus is one of those people who bring positive energy, curiosity, and genuine interest in others from the very first moment you meet him. His enthusiasm is contagious, and his eye for detail is impressive—both in front of and behind the camera. I experienced Justus as someone who doesn’t just do his job, but truly burns for what he does.

Steele Walster
Steele Walster
Founder at Yikes! & The Surf Meal Co.
Founder at Yikes! & The Surf Meal Co.
Perth, Western Australia
Perth, Western Australia
Justus' ability to create art with pragmatism is second to none. He understands how images and colour come together to identify a company's brand. Having worked with and seen many designers I can say with confidence that Justus is top tier - without the attitude!
Justus' ability to create art with pragmatism is second to none. He understands how images and colour come together to identify a company's brand. Having worked with and seen many designers I can say with confidence that Justus is top tier - without the attitude!

Thomas Garz
Thomas Garz
CEO at Würth Elektronik
CEO at Würth Elektronik
Waldenburg, Germany
Waldenburg, Germany
I've known Justus for more than 20 years, both professionally and personally. He combines strategic thinking with creativity, never settling for obvious solutions, and always operates with professionalism and a strong sense of integrity. Over the years we've been able to rely on each other in business and in life. That kind of trust comes from consistency, reliability, and character, and Justus brings all three to everything he does.
I've known Justus for more than 20 years, both professionally and personally. He combines strategic thinking with creativity, never settling for obvious solutions, and always operates with professionalism and a strong sense of integrity. Over the years we've been able to rely on each other in business and in life. That kind of trust comes from consistency, reliability, and character, and Justus brings all three to everything he does.

Ben McDonald-Watson
Ben McDonald-Watson
Founder at Yeah, Man!
Founder at Yeah, Man!
Mornington Peniunsula, Victoria, Australia
Mornington Peniunsula, Victoria, Australia
Working personally with Justus over multiple years gave me direct insight and experience of the breadth and depth of his ability. From organisational leadership to end-to-end brand creative, I couldn't recommend his services more highly.
Working personally with Justus over multiple years gave me direct insight and experience of the breadth and depth of his ability. From organisational leadership to end-to-end brand creative, I couldn't recommend his services more highly.
